Heineken | Worlds Apart | #OpenYourWorld (Videos)

Heineken | Worlds Apart | #OpenYourWorld (Videos)

Heinken’s ad features people who disagree on issues like climate change, feminism, and transgender rights. The ad shows them getting to know each other at first doing a task. Then, they are shown short videos that reveal their true opinions. Finally they are asked if they want to talk about their differences over a beer.

The video is free but YouTube requires a sign-in since this is an alcohol ad.

[From the YouTube video description: Heineken presents ‘Worlds Apart’ An Experiment. Can two strangers with opposing views prove that there’s more that unites than divides us? ]

Communications Justice